Review of Edmunds: A Trusted Resource for Car Buyers and Sellers

Edmunds, an American automotive information service, has been a pioneer in the industry since its founding in 1966 by Ludwig Arons. Initially a publisher of printed booklets consolidating automotive specifications, the company has evolved into a digital platform offering comprehensive resources for car buyers and sellers. Headquartered in Santa Monica, California, Edmunds is now led by CEO Avi Steinlauf and is wholly owned and operated by CarMax as of 2021.

Key Highlights

  • Edmunds is a trusted resource for comprehensive car research and unbiased reviews, offering a wide range of services for both buyers and sellers.
  • Edmunds’ rating varies across platforms, with positive feedback on Glassdoor and an A+ rating from the Better Business Bureau, but mixed reviews on Trustpilot.
  • Edmunds is commonly compared to other car review websites such as Kelley Blue Book (KBB) and NADAguides, known for its accuracy and reliability in providing car reviews, pricing, and appraisals.

Services Offered to Car Buyers

Edmunds provides a plethora of services to car buyers, simplifying the purchasing process through its online marketplace and tools. Customers can browse new and used cars, access valuable tools like price comparison and trade-in calculators, and benefit from expert car reviews and user ratings. The platform also offers car research and advice, car buying and leasing calculators, and a True Market Value (TMV) pricing tool, ensuring customers make informed decisions based on accurate information.

Edmunds True Market Value (TMV)

The TMV is an estimate of the current average transaction price for new or used vehicles in a specific area. Utilizing actual transaction data from dealers, including factors like supply, demand, incentives, and recent nearby transactions, the TMV assists customers in negotiating a fair price for their vehicle, whether buying or selling.

Edmunds’ Ratings on Different Platforms

While Edmunds has garnered positive reviews for its comprehensive and unbiased vehicle evaluations, its reputation varies across platforms. With a solid Glassdoor rating of 4.5 out of 5 stars and an A+ rating from the Better Business Bureau, the company also faces criticism on platforms like Trustpilot, where customers rate it an average of 2.4 out of 5 stars. Positive feedback emphasizes a quick selling process and thorough shopping experience, while critical reviews highlight issues with the offer process for car selling specifically.

Common Complaints about Edmunds

Some common complaints about Edmunds include conflation of electric cars and conventional hybrids, biased reviews, and dissatisfaction with changes in the website structure. These complaints reflect concerns regarding content accuracy, bias in reviews, and alterations in user experience.

Comparison with Other Car Review Websites

Edmunds stands out among other car review websites due to its comprehensive evaluation process, True Market Value pricing, transparent and unbiased reviews, and long-standing presence in the automotive industry. While commonly compared to sites like Kelley Blue Book (KBB) and NADAguides, Edmunds’ commitment to accuracy and reliability sets it apart.
Here’s a comparison of Edmunds with Kelley Blue Book (KBB) and NADAguides to help you decide which website best suits your needs:

FeatureEdmundsKelley Blue Book (KBB)NADAguides
Primary FocusCar research and reviewsCar pricing and valuationsCar pricing and valuations
ContentReviews, comparisons, True Market Value (TMV) pricing, car buying guides, news and analysisReviews, pricing reports (Fair Purchase Price, Fair Market Value), 5-year cost of ownership, car buying guidesReviews, pricing reports (Average Retail Price, Wholesale Price), car buying guides
Unique FeaturesTMV pricing, mobile app with VR tool, active online community forumFair Purchase Price emphasizes recent sales data, KBB Instant Cash Offer toolNone
User ReviewsGenerally positive, some criticism on website structure changesGenerally positive, some concerns about accuracy of pricing reportsGenerally positive, some users report outdated information
TransparencyCommitted to unbiased reviews, discloses ownership by CarMaxDiscloses methodology for pricing reportsDiscloses methodology for pricing reports
Car Buying/SellingConnects users with dealerships, offers Edmunds appraisals for sellingConnects users with dealerships, offers KBB Instant Cash Offer toolConnects users with dealerships
FeesNo buyer’s fees, may earn commissions from dealerships for sales leadsNo buyer’s fees, may earn commissions from dealerships for sales leadsNo buyer’s fees, may earn commissions from dealerships for sales leads

Pros and Cons of Edmunds

Pros of Edmunds
  • Ability to search both new and used cars.
  • Offers monthly loan payment calculators.
  • Does their own testing to inform reviews and ratings.
  • No buyer’s fees.
  • Provides appraisals for those looking to sell their cars.
  • Offers transparent lease deals from Edmunds dealer partner, Bayway Leasing.
  • Active online community and forums for car enthusiasts to discuss various topics related to car buying, selling, repairs, maintenance, and all things automotive.
Cons of Edmunds
  • Can’t buy directly through Edmunds; the site checks availability at dealerships.
  • Few customer reviews for vehicle models and dealerships.
  • Some sell-my-car offers from Edmunds may be lower than offers from other providers.
  • Certain support features like car drop-off and pickup services are not always offered through Edmunds.
  • Edmunds helps customers sell their cars to partnering dealerships and doesn’t buy cars directly, which can increase the overall amount paid due to extra fees.

Services Offered by Edmunds.com

Edmunds.com offers a wide range of services related to car buying and selling, including expert car reviews, True Market Value pricing, valuable tools and calculators, financing options, and informational resources about the car buying process. The company’s long history, spanning over 50 years, underscores its expertise and commitment to providing reliable automotive information.

Edmunds Mobile App and Its Features

The Edmunds mobile app provides users with expert car reviews, pricing guides, negotiation insights, loan payment calculators, car appraisal estimators, and a unique virtual reality tool. Available on both iOS and Android platforms, the app simplifies the car-buying journey and offers a wide range of features to assist users in finding the best deals.

How Edmunds’ Mobile App Helps Car Buyers Find the Best Deals

By offering comprehensive research and comparison tools, including expert advice, pricing guides, car appraisal estimators, and virtual reality tools, the Edmunds mobile app empowers car buyers to find the best deals. Users can access vehicle history reports, compare dealer offers, and estimate loan payments, ensuring they make informed decisions.

Benefits of Using Edmunds’ Mobile App for Car Research and Comparison

The Edmunds mobile app provides numerous benefits, including expert advice, tools and pricing guides, used car search functionality, bargaining power at dealerships, monthly loan payment calculators, car appraisal estimators, price ratings, virtual reality tools, access to inventory from big retailers and local dealerships, and vehicle history reports.

Edmunds’ Online Community and Forums

Edmunds’ online community and forums serve as a platform for car enthusiasts to discuss various automotive topics. With features like price checkers and transparent lease deals, the forums facilitate discussions on values, leasing, purchasing advice, and user experiences, fostering an active and engaged community.

Edmunds’ Car Buying and Selling Process

Edmunds has streamlined both car buying and selling through its online marketplace and tools. Users can browse new and used cars, compare offers from local dealerships, and access valuable resources to assist them throughout the process, ensuring a transparent and efficient experience.


Edmunds remains a trusted resource for automotive information, offering a wide range of services to assist customers in buying and selling vehicles. While facing criticism on certain platforms, the company’s commitment to accuracy, transparency, and reliability underscores its position as a leader in the automotive industry. Whether through its website or mobile app, Edmunds continues to empower car buyers and sellers with the tools and information they need to make informed decisions.

Frequently Asked Questions

Does Edmunds deliver cars?

No, Edmunds does not deliver cars directly. Edmunds is an online resource for car research and information, not a car seller or shipper.

Is Edmunds a good place to buy a car?

Edmunds is a good resource for researching cars before you buy, but they don’t sell cars themselves. They can help you compare prices, read reviews, and find dealerships in your area.

Is Edmunds car value accurate?

Edmunds car values are based on market data and can be a good starting point for negotiating a price with a dealer. However, the actual value of your car can vary depending on its condition, mileage, and other factors.

Is Edmunds a good car site?

Yes, Edmunds is a good car site. They offer a variety of resources for car shoppers, including reviews, comparisons, pricing information, and car buying tips.

How can I order an Edmunds car review book?

Edmunds doesn’t appear to offer printed car review books anymore. Their website is the most up-to-date source for car information and reviews.

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